As a digital marketer, it received’t take lengthy till the time period API comes up in dialog when integrating exterior functions and information with Oracle Eloqua. Whereas early on, it could be greatest and best to drag in different crew members or departments which have expertise working with APIs, ultimately you’ll want to get a greater understanding of APIs your self, in an effort to improve your skillsetskill set, cut back reliance on outdoors individuals/groups and unlock extra strategies and applied sciences to make use of in your advertising efforts.

Oracle Eloqua’s API is a strong device that permits you to accomplish many duties that aren’t attainable inside the consumer interface. When getting began working with the Oracle Eloqua API, listed below are some useful ‘Dos’ and ‘Don’ts” when working with APIs.

DON’T: Be Afraid or Overwhelmed

Learning one thing new takes time and might be scary, however simply because it’s new or totally different doesn’t imply you’ll be able to’t be taught it with a bit of time and effort. APIs will not be solely in the area of extra technical departments resembling web site or IT, and as a marketer you’ve doubtless already discovered different ‘technical’ abilities resembling HTML, understanding e mail deliverability and programing of automated advertising workflows. You’ve received this!

DO: Embrace Your Interior Advertising Geek

APIs are supposed for the switch of information between two computer systems/servers and not usually for individuals to make use of, so it takes some work for mere mortals resembling ourselves to know it. You’ll need to get new software program functions, resembling Postman, to make API requests and seize responses. Moreover, the Oracle Eloqua API makes use of JSON (JavaScript Object Notation) as the main information format for a way information is exchanged. It’s like studying a brand new language, however thankfully, there’s a whole lot of free instruments to convert information in JSON format to CSV and different extra user-friendly and human-readable codecs. 

DON’T: Assume APIs Can Do Every little thing

The Oracle Eloqua API is designed to assist particular use circumstances with a view to retrieve information from Oracle Eloqua to share with different techniques or to import information from exterior platforms into Eloqua. Simply because there’s a characteristic inside Oracle Eloqua, doesn’t imply that there’s a technique to accomplish it by way of API. Some options are solely obtainable in the software and equally, some options are solely obtainable by way of API.  There may be a whole lot of data on-line together with the Eloqua Developer Assist Middle for official documentation in addition to an energetic consumer neighborhood with discussions in the ‘Code It’ part of Topliners. Try the data obtainable in these sources to get a way of what’s attainable.

DO: Embrace IT Greatest Practices

Based mostly on expertise with technical initiatives, IT departments have established greatest practices with a view to cut back dangers to their enterprise.  Whereas IT and Advertising can have a difficult relationship at instances, be taught from their errors so that you just don’t repeat them. When obtainable, work in a sandbox atmosphere to check and validate processes earlier than working in the manufacturing atmosphere. Backup information earlier than making adjustments to present information, property, or processes with a view to have a restore-point. Think about involving different crew members in change administration approval processes and consumer acceptance testing.  Set up time intervals, resembling evenings or weekends, the place updates to the manufacturing occasion might be performed, in order that if issues happen, it is going to present for time to resolve the scenario whereas minimizing the influence on the enterprise.

DON’T: Get Pissed off

There are numerous nuances to working with APIs that it’s essential to study from expertise and you’ll not discover included in the documentation. Keep in mind to step again and take a deep breath when there are challenges. Hold at it and make the most of your sources to determine it out. When all else fails, hold my ultimate advice in thoughts…

DO: Contact Relationship One

From serving to learn to use the Oracle Eloqua API, to creating Bulk API integrations or creating customized apps, Relationship One has a whole lot of expertise serving to Eloqua prospects leverage the API. Contact us to get began at present!

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